The concept to design process for NPD
is focuses on the structuring of new development project as well as
managing, controlling in addition to organizing the project. The NPD
design process involves many activities as well as decisions to be
able to progress from a single idea to a solution which is detailed.
The process of design is usually iterative and it includes the
problem definition, collecting as well as codification of all
relevant information with the aim of looking for viable solution,
preferred solution convergence as well as detailed implementation in
addition to optimization.
The design process is different from the
NPD process. This is because the process design is narrower as
compared to the NPD process. The design process is less concerned
with the management as well as control issues. Many companies do no
differentiate between the design process and the NPD process because
they are almost similar.
New products require good product design for
them to be appreciated in the market. The design should be unique and
attractive for them to be differentiated from other products
currently in the market.
Therefore companies should ensure that the
new product development designers are competent and are able to
deliver to meet the market demand and withstand competition through
developing and designing better products.
The designers should have
many concepts or ideas that lead to the design and these ideas should
be developed after conducting a research to identify the things that
consumers like and which are missing in the market. This way they
will develop the concept into the best design coming up with the best
product after the development and thus ensuring that the new product
serves the consumers in the best way possible.
